A word to the wise about online restaurant reviews. I have found a site (Toptable) , which uses such phrases about this establishment in its totally uncritical review as "popular with local lovers of Turkish cuisine" and that "the kitchen at Kemer is well known...": all praise for a restaurant where the mortar on the brickwork is barely yet dry.

The Kemer Restaurant, which openned on the site of a previously good cafe, the Bunter's Grill, in the High Street, has saved me the problem of a description of its menu by having its own website where people can see for themselves if the ridiculous level of the sound effects don't put them off.

I would say that food does not seem particularly adventurous, as Turkish cuisine goes. The menu could be set out on the tables of any number of Turkish restaurants in London. That is not to say it is bad food, (I have not eaten there - I usually wait until the paint is dry, the restaurant service is bedded in and like to see if they keep the start-up chefs they usually bring in for the first couple of months before I do that) but it is a formula and lots of interesting dishes are not, at face value, yet available. They have for instance eschewed much of the offal which graces the menu at places like the Cunar in St james's Street.

If position, internet marketing and following a tried and tested formula are all that matters however, they should do well. They have a reasonably good site, far enough away from Kapadokya and Delight Cafe at the bottom of the High Street and in St James's Street and some way away from the likes of popular kebab shops such as Has on Hoe Street.

These, along with the Kebabish-type establishments are probably places they are hoping not to be compared with. The prices at Kemer suggest they are hoping they are not quite competing for that market, though the unadventurous range of dishes and the language of their menu - they at one point describe themselves as selling meat by the "chunk" - suggests they may not be able to entirely avoid such comparisons.

Kemer's faces Erskine Road between the often pretty window displays at Sedoo Creations and N & A Fishmongers. Although they have a few fish on the menu - bream and bass to go with the usual squid, mussels, taramas and prawns - having one of the better fish suppliers a restaurant could have right next door does not seem to have inspired them as yet.