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Walthamstow Farmers' Market

by technomist @ 2008-07-15 - 14:21:04

Outside Oxfam, at the bottom end of the High Street is a zebra crossing across St James's Street from Costcutter. On a lamp-post as one crosses, the pedestrians are treated to a small yellow sign put up in promotion of the Walthamstow Sunday Farmer's Market.

You might think, that a High Street which has a market stretching from Cleveland Park Avenue to Pretoria Avenue, and trading from Tuesday to Saturday between 8.00am to 5.00pm, would not need another market on a Sunday. The farmer's market, however, is supposed to be something different, bringing a taste of the country to the deprived foodies of the inner city. It is also supposed to offer the chance for us townies and the good folk from the shires to get to know each other. All products sold are supposed to have been grown, reared, caught, brewed, pickled, baked, smoked or processed by the stallholder. According to FARMA (Farmers' Retail & Markets Association) the idea is that the consumer "is buying the freshest, most local produce possible, supporting your local community and economy, and helping the environment by reducing food-miles".

Cookery programmes on TV always have celebrity chefs extolling their virtues, with the farmers themselves all claiming how great it is to get feedback from the consumer regarding their produce. The Farmers' Market is certainly well-beloved of people who try to ramp up property prices in the so-called Village by pretending its just like living in Islington. It isn't.

Anyway, to cut a story short, although the Farmer's Market is miles up a High Street where I can already buy fresh fruit and vegetables from people I have known and watched like a hawk for years I have been known to follow the fashion for these things and pop along to the Farmer's market. Have I ever bought anything? Not for ages.

The fish stall, when it is there at all has put me off by looking unhygienic; the fish lying on a table in the open Walthamstow air with a very meager sprinkling of ice indeed deployed to keep the goods from going off. Much better to go to N&A Fishmongers, or even ASDA, in my view.

Considering how cheap they are on the same spot on a Saturday, vegetables are expensive, though sometimes interesting, and the meat also costs far too much. Giving people a load of guff about the producers living on the breadline does not wash when the farmers are selling retail with so few overheads, their business being promoted for them at taxpayers' expense by the council. Even the exotic treats like quail can be bought quite routinely in local stores like Faris's Supermarket, at much more reasonable prices if you are prepared to get out and look for it.

The honey, well, it's just honey. The man who sells it is pleasant enough, though his simple son of the soil routine has an underlying patronizing and contemptuous edge to it if you really listen to his well worn patter to his customers about the cheese on the stall opposite being made from freshly milked billy goats. He should remember that not everyone you meet in a city grew up in one and can spot it when he is slyly taking the piss.

The bread is as over priced as bread ever is on these markets, and does not compare, to my mind, as favourably as some of the delicious fresh warm bread that customers who turn up at the Turkish shop at the right time of day can enjoy for a fraction of the cost.

The questions I always have in my mind about these farmers' markets is why the stallholders are so anti-competitive? They never seem to want to compete with anyone else for their business. I am told this is the same at lots of the farmers' markets in London. The selection of goods on offer is always carefully restricted by the cartel that operates the markets, so that basically, there is usually only ever one or at the most two kinds of supplier for each type of produce on any one day (they sometimes have a couple of different cheese stalls).

I also ask myself, if this produce is so good, why don't they take a pitch on our regular market? There is a jumbo free range hen's and duck's egg stall that recently started bringing eggs from the farm on Fridays and Saturdays (to be found usually not far from Woolworths). Why can't these other traders? And are the goods really being sold by the makers? I have met at least one person selling cheese at Walthamstow, on her own, who lives in London.This is hundreds of miles from the farm the producer comes from to deliver to her to sell. He sells at a big mark-up and pays her, what? Does it matter if its a farmer or a person who sources directly from an identifiable farm anyway?

On the whole, using the public space at the Town Square on a Sunday is not a bad idea, and as we do not have anything better being offered by way of suitable cultural events at that time and place, I am not advocating the Farmer's Market is scrapped. If we did that, how would groups like St Luke's be able to piggy-back on the middle class footfall and raise funds with their cakes? Where would the ammo come from for our middle-class weekend protestors? Its also useful for the kind of politician who doesn't normally turn up in public in the area he's paid to represent to put his face in at a time that suits him. But I do wish it was a real market, with more stalls manned by people making a real effort to compete for our business and offering better value for money.


 
 

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SeasideManSeasideMan pro
2008-07-15 @ 14:55

I like farmers markets for several reasons:

The vegetables tend to be fresher and hence healthier

The food miles are lower and hence it's environmentally better

The money doesn't go into supermarket coffers, contributing to massive decline of town centres and retailers going out of business

You can choose any amount of veg yourself

You get a better selection of veg

---

There are others, but those are the main ones. I don't find them overpriced either, but then I'm on the West coast of Wales rather than in London.

Tom.

technomisttechnomist [Member]
2008-07-15 @ 15:15

You do make some good points. I don't disagree with you and...

It would be true if they charged prices people could afford. But, only the middle classes are able to buy these allegedly fresher healthier vegetables.

We do however already have many fruit and vegetable outlets in the shops in our area and on our regular market, which ordinary people can afford. (The Turkish shop at the bottom of our High Street ships in fruit and veg directly from Turkey: the food miles may be greater, but the food is fresher than in other supermarkets. It is far cheaper than the food on the farmer's market and quite as tasty.)

The money made on farmers' markets does nothing much for people in London. It goes to the pockets of people who do not live in our locality. The stall holders, (if we are to believe them), all live miles away in the countryside and will be spending their profits there. Local shopkeepers and market traders are more likely to spend their profits locally, benefiting our economy. The supermarkets in Walthamstow have some genuine local competition on our High Street and have to work for our money, unlike in many places, I know.

We can choose already what amount of veg we like and don't need someone to drive up from Gloucestershire to show us how to do that.

You get a selection of vegetables which only one or two stallholders are willing to offer, because they are running a cartel which restricts choice on the Farmer's Market.

menhirmenhir [Member]
2008-07-15 @ 20:11

I support your comments on the Turkish and Cypriot bread shops, they are truly artisanale, more so than any farmers' market I have come across in Southern England, or anywhere else. The breads on offer are superb and hard to compete with.

Farmers' markets in busy areas of London are suspect, you have every right to be cynical. How many miles did they say they'd travelled to the markets they go to? As for fish, never in London, is my motto and certainly not in an open-air market, which should be subject to health and safety regulations. By the sounds of things, the adherence to those sounds suspect as well.

I too, would have more respect for farm traders who place themselves squarely with the other marketeers. I think the other FM stall holders stick together as there is safety in numbers. Do they really think their kidology works? If it does, then city dwellers are more foolish than I have credited. However, I do not think that is true. the local politicians wish to be able to demonstrate they are doing their green and fresh bit for their local areas with these play time shops.

It's easy enough for those with transport, to have a day out in the Fens or somewhere else in East Anglia and pick up their own fresh veg from the farm shops, which are actually on the farms as part of their day's experience in the country and a constructive use of their miles.

As for your billy goat's cheese man, the seller is either grossly patronising, or he has been extraordinarily fortunate to find a breed of androgynous goats with which he can make a fortune squeezing out the white stuff. Has anyone directed him to Tyburn?

technomisttechnomist [Member]
2008-07-15 @ 22:50

Tyburn? Back in the day, I'm sure we'd have had our own gallows. Maybe I should look that up. :)

technomisttechnomist [Member]
2008-07-15 @ 23:15

You may be interested to know that googling Walthamstow and hanging brings up recent entries about hanging baskets, wall hangings and merely hanging around.

Other than that, we have not got much of a history of executions locally, unless one counts 1076, when Waltheof, Earl of Huntingdon and Northumbria, (who had held the manor of Walthamstow at the time of the Norman conquest), was executed for conspiracy. He was actually beheaded in Winchester, so there is not really much of a local connection.

menhirmenhir [Member]
2008-07-16 @ 09:20

That would be interesting - Waltham Forest Gallows hm... It doesn't quite have the same caché.

EllieGantEllieGant pro
2008-07-15 @ 22:10

It's a real shame if they aren't genuine farmer/producers. I love the farmers' market here. But they aren't cheap, and I am just lucky I can afford to pay. They certainly aren't affordable for people on a tight budget.

technomisttechnomist [Member]
2008-07-15 @ 22:46

Even if they are genuine farmer producers, I think they are using a public space for enterprises that the majority of the people (who own the Town Square) can't afford to benefit from. I quite like going up there for the atmosphere, but they only have about 8 stalls, as they do not want others to join them there. This seems a pity to me.

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