I am not quite clear why this shop is still allowed to call itself Superdrug now that they no longer have a pharmacist. Its a bit like a cafe without a drinks license trying to call itself a coffee pub. Perhaps they are still a proper chemists shop somewhere else. People in need of genuine medicines which have been prescribed by a doctor would be advised to go to Co-Op Pharmacy on the corner of the High Street and Pretoria Road.

The Superdrug we now have in the High Street is in competition for the same business as Hollywood Cosmetics, except they don't have as many product ranges specifically designed for non-white skin tones and they are not likely to have seen the Wig from Nowhere unless it has visited them while perched on a customer's head. The posters that obliterate any view in or out of their windows scream 'Buy one get one free', 'Price Crash!', 'Save up to Half price'.

This is clearly a shop run by women, for women. Their lack of interest in men is demonstrated by their only stocking the usual monopolistic shaving products at grotesquely over-inflated prices and placing these next to the deodorants. In their mind, I can only assume, they think of their male customers when they think of bad smells.

Put simply, they aim to sell impulse gifts to women in a particular mood, shampoos, oils and moisturisers, bronzers, beauty tools, hair colourants, deodorants, perfumes, bathing requisites and tampons. They also sell chocolate for the unhappy, various cough and cold 'remedies' and minor analgestics.