Between Ligita and Bar Rendezvous, is Capital Gold at 59 High Street,a discount jeweler(Tel 0208 520 2857).
This jewelry shop, like Chain Reaction, really emphasizes the bargain nature of its jewelry in its advertising, diamond rings in particular, and urges customers to compare their prices. They are willing to sell on credit, taking a deposit and giving up to 12 weeks to pay.
Not only do they sell jewelry - "we guarantee you can't buy it cheaper", they repair it, (including watches). They also offer to buy gold and engage in pawn brokering.
Their rivals in this field locally include Fish Brothers, Harvey and Thompson, By Design and Cash Converters.
[Updated 9 January 2009]